Kyiv, June 18 – Center for CSR Development held an open air brainstorming event CSR in conflict times. Partner of the Project is the Kyiv Mohyla Business School (KMBS).
Representatives from around sixty companies (including Syngenta, Kyivstar, Astarta-Kiev, DTEK, Metinvest, Shell, PwC, 1 +1 media, life:), PwC, Furchet, Epicenter, Foxtrot, Raiffeisen Bank Aval, Mriya, UkrSibbank, Avon, Nebesna Krynitsa, Pravex bank, Portinvest, etc.) and non-governmental organizations (Ukrainian Philantropic Marketplace, the UN Global Compact Network, Eastern Europe Foundation, etc.) were discussing the most appropriate and effective ways to conduct business during conflict times.
Saprykina Marina, Head of CSR, said: “In its recent history Ukrainian society and business for the first time faced such difficult and tragic events. Accordingly, companies do not have experience and practice of proper decision-making in military conflict. So many issues arise: how may company remain responsible? What programs should the company cut or launch? The joint new and innovative solutions to these complex questions were discussed during the open air brainstorming discussion.”
Despite the difference in companies (by industries, size and geography), the issues they faced in recent months, are similar. Importantly, there is no single correct answer, as each company has its own specifics. Although the most po pular approaches to solve the problems of today were generalized by participants.
Participants identified three main priorities for the company in times of conflict:
1. Despite any circumstances, the Company should adhere to its own values and stay out of politics. Therefore, sometimes companies do not disclose information about certain actions (e.g. aid to the army), because it could put them in an awkward and dangerous situation.
2. Company should provide maximum support to its employees as the latter may clearly understand that the company cares about them and do not leave them in troubles.
3. Company should continue its long-term social programs, but it should remain flexible in terms of launching certain projects in response to urgent needs of communities. The company should prepare to the situation in the coming years and form its social investment budget with the proportion 80% to 20% where 20% is a special right-now-action fund.
The open air brainstorming discussion results were 33 recommendations for business on corporate governance, HR-practices and social investment (see Appendix). All recommendations were based on the belief of participants into the new country where the businesses are ready to be socially responsible.
Corporate practices on CSR in conflict time can be sent to: firstname.lastname@example.org
Contact person: Elena Tregub, Centre for CSR Development, email@example.com, 280 11 47